Build a Tribe and your Business will Thrive

Yesterday’s successful marketing strategy involved blasting customers with online advertising until they had no choice but to pay attention. I call this the “deer in the headlight technique”. Today this is no longer the case. Customers have now evolved and are suspicious of strong arm marketing tactics.

Not only are they more savvy, but an entire generation has grown up in the age of Google and as a consequence have become more desensitised to constant advertising. Their brains have adapted and can now subconsciously filter out a lot of the advertising noise.

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